Activate
How to activate PersonaLive audiences on ad platforms
Activate turns selected PersonaLive segments into an audience and sends it to ad platforms, hashed lists, or geotargeting files.
You can start from Explore or Analyze, or click Create Audience on the Activate page. For the full campaign workflow, see Marketing Activation.
Destinations
Create Audience groups destinations by category:
| Category | What you get | Destinations |
|---|---|---|
| Direct Integration | Audience is sent to your ad account | Meta |
| CTV | Connected TV activation | Adduro.io |
| Programmatic | Marketplace or seat activation | Display & Video 360, The Trade Desk, Simpli.fi, Azira |
| Formatted List | SHA-256 hashed email list to upload | X, Amazon, LinkedIn, Pinterest, Snapchat, TikTok, Reddit |
| CSV | Opt-in contacts file | Email, Direct Mail |
| Geotargeting | Geographic targeting list | Zip Codes, Radii |
Some plans only include Zip Codes and Radii. Display & Video 360 and The Trade Desk are Guide destinations: PersonaLive shows activation instructions instead of building a file in-platform.
The Activate table lists audiences with Name, Status, Destinations, Size, and Created On. Search with Search audiences.... When status is Available, use Download; you can also Export, Delete, or create another audience.
Send segments from Explore or Analyze
In Explore or Analyze, rank by PersonaLive Groups or PersonaLive Segments in Table view.
Click Activate. PersonaLive pre-selects the top 10 segments or the top 3 groups.
Click Confirm & activate. Create Audience opens on the same page (it does not navigate away).
Choose a destination, set Segments and Target Geography, then Create Audience (Meta uses Share audience).
You can also open Activate in the sidebar and click Create Audience to start from New Audience.
Meta
Choose Meta as the destination. Enter Ad Account ID (the Meta Ads account, not a Business ID)—a 9–15 digit number—and click Connect.
Select segments and geography. You can keep the audience national and apply location targeting later in Meta.
Click Share audience. In Meta Ads Manager, open Audiences, find the shared audience, and click Accept Audiences. You cannot use it until you accept.
Add the audience at the ad set level, then apply Meta’s location controls (address and radius) to focus delivery around a store.
If the account has not run Meta campaigns before, you may need to run a few first so Meta will allow third-party audiences.
Hashed audiences
Formatted List destinations (X, TikTok, Amazon, LinkedIn, Pinterest, Snapchat, Reddit) produce a SHA-256 hashed email file.
From Explore, Analyze, or Create Audience, choose a Formatted List destination.
Set Segments and Target Geography. Use Advanced filters if you need extra constraints (for example, one state).
Create the audience, then open Activate. When status is Available, click Download. Large files can take time; avoid clicking download repeatedly.
In the destination’s Ads Manager, create an audience from a list and upload the file as SHA-256 hashed email.
The file looks encrypted. That is expected: the values are hashed emails, not an error.
Related guides
- Marketing Activation — End-to-end campaign workflow, including creative by segment.
- Explore / Analyze — Rank the segments you activate.
- Segments — Open Campaign Brief for creative direction.